Upscale

Upscale is a sales engagement platform that helps sales teams accelerate revenue growth with structured, guided, and multi-channel sales outreach. - Adopt structured sales prospecting - Automate sales outreach and follow-ups - Create personalized sales sequences - Identify winning channels, cadences, and best practices Sandeep Singh (Co-Founder, CEO) encountered challenges in the sales processes at his previous startup, InfiSecure (a B2B bot mitigation platform), which Barracuda Networks acquired in 2019. One of the primary roadblocks and learnings was sales engagement. Following a successful exit, Sandeep started his startup's second innings with Amit Mastud (Co-Founder, CTO) with Upscale in August 2020. How do you get better at booking qualified meetings at scale? How do you make revenue a predictable process? This involves structuring sales activities and ensuring reps don’t follow random prospecting processes. Instead of staying in the dark about activities leading to conversations, sales teams need insights and intelligence. Tracking activities can drive insights to make the most out of them and increase revenue. Most companies need help to meet the ever-increasing demand for high-volume prospecting. Since everything is manual, sales reps depend on multiple data sources (CRM, social media, and manual notes, among others). It’s time-consuming and erroneous. Upscale is working towards reversing this trend by automating and personalizing prospecting with structured sequences and actionable insights.