Leadpath
LeadPath is lead intelligence for any form, any platform.
It connects to the forms and tools growing businesses already use—WordPress, Zapier, Jotform, Gravity Forms, Contact Form 7, WooCommerce, and any webhook—and turns raw enquiries into prioritised, context-rich leads in seconds.
Every lead receives a transparent 0–100 score based on signals the user controls: budget, timeline, source, keywords, and contact quality. LeadPath then enriches each lead with company context, routes hot leads to the right owner with SLA deadlines, and sends Slack and email alerts for high-priority enquiries. Scored leads can also be pushed automatically to Pipedrive or Zoho CRM.
Crucially, LeadPath does not use black-box AI scoring. The rules are deterministic and visible, so users always see exactly why a lead scored what it did. It's built for small and mid-sized sales teams, WordPress owners, and growing businesses that need speed and clarity without the weight of an enterprise CRM.
Businesses lose hot leads because enquiries arrive as unstructured emails, sit in inboxes, or get assigned to the wrong person.
LeadPath solves this by giving every inbound lead a transparent, rules-based score the moment it arrives. It enriches the lead with company context, routes it to the right owner with an SLA deadline, and alerts the right people instantly. The result: faster response times, clearer ownership, and more conversions from the same lead flow.
It's not a full CRM. It's lead intelligence for any form you already use:
WordPress, Zapier, Jotform, Gravity Forms, Contact Form 7, WooCommerce
If it can send a webhook, it can feed LeadPath
Every lead gets a transparent 0–100 score based on rules you control. Hot leads are routed to the right owner with SLA deadlines, enriched with company context, and flagged via Slack/email alerts.
